Saturday, April 10, 2010

The Triple Bottom Life

The Triple Bottom Life is about taking the next step. You recycle and turn your tap off while you're brushing your teeth, but what is next?


Triple Bottom Line thinking was traditionally an applied business strategy as a means to incorporate social (issues such as child labour, fair trade), environmental (issues such as toxins, environmental impact, and disposal) and economic factors into their purchasing decisions. 


The Triple Bottom Life is an educational project with a goal of providing awareness and the benefit of conscious consumerism. While offering simplified "next steps" for an everyday greener life.


The end results will be compiled into an e and print book.